What is the appropriate action to send emails to sales associates on a scheduled basis in Power BI?

To send emails to sales associates on a scheduled basis in Power BI, setting up a subscription is the most appropriate action. A subscription allows users to receive email notifications automatically based on the schedule they define, which can include daily, weekly, or monthly summaries of the report. This functionality is particularly useful for keeping team members updated with the latest data insights without requiring them to manually access the Power BI workspace.

When a subscription is created, it can include specific reports or dashboards and will deliver the content directly to the recipients' inboxes. Recipients receive relevant insights at regular intervals, which helps in maintaining informed communication and effective decision-making regarding sales activities.

Creating a report primarily involves designing and developing the report itself, but it does not directly fulfill the requirement to send emails on a schedule. Using a shared dashboard allows multiple users to access the same insights but does not automate the distribution of that information. Configuring an app is useful for sharing a collection of related dashboards and reports with users, but again, it does not inherently include the scheduling of email notifications. Therefore, setting up a subscription stands out as a specific and effective solution for scheduled email updates in Power BI.